Due to COVID19, IsraAID teams faced limitations to travel worldwide, so they developed an innovative strategy, delivering their know-how in Mental Health Psycho-Social Support (MHPSS) as an educational tool promoting self-help to communities during uncertain times, with a new approach called Education as a Service (EaaS).

After med-tech product founder experienced marketing challenges to launch a POC campaign, We thought it's best to have stronger foundations in marketing. After researching actual clients, I wrote a documented marketing strategy based on a user-centric approach, providing a clear roadmap with OKRs and measurable KPIs.