Modular video can be used as A/B testing for content. It’s a solution that tests and analyzes which content, creatives, and messages perform better with various target audiences.

Localization is the process of making your messages understood in other people's cultural context and language. Here I will share some of my content localization experiences.

After med-tech product founder experienced marketing challenges to launch a POC campaign, We thought it's best to have stronger foundations in marketing. After researching actual clients, I wrote a documented marketing strategy based on a user-centric approach, providing a clear roadmap with OKRs and measurable KPIs.