What is Edtech? What kind of challenges do they try to solve? Is it only about students and teachers or goes beyond the classroom?

“Robots won’t replace us” sounds like a line from dystopian movies, but there’s evidence that by 2025, 50% of the workforce will be robots and AI. In such a future, L&D efforts might hold the key to easy reskill and upskill efforts.

Due to COVID19, IsraAID teams faced limitations to travel worldwide, so they developed an innovative strategy, delivering their know-how in Mental Health Psycho-Social Support (MHPSS) as an educational tool promoting self-help to communities during uncertain times, with a new approach called Education as a Service (EaaS).

Modular video can be used as A/B testing for content. It’s a solution that tests and analyzes which content, creatives, and messages perform better with various target audiences.

Localization is the process of making your messages understood in other people's cultural context and language. Here I will share some of my content localization experiences.

After med-tech product founder experienced marketing challenges to launch a POC campaign, We thought it's best to have stronger foundations in marketing. After researching actual clients, I wrote a documented marketing strategy based on a user-centric approach, providing a clear roadmap with OKRs and measurable KPIs.