Due to COVID19, IsraAID teams faced limitations to travel worldwide, so they developed an innovative strategy, delivering their know-how in Mental Health Psycho-Social Support (MHPSS) as an educational tool promoting self-help to communities during uncertain times, with a new approach called Education as a Service (EaaS).

Modular video can be used as A/B testing for content. It’s a solution that tests and analyzes which content, creatives, and messages perform better with various target audiences.

Localization is the process of making your messages understood in other people's cultural context and language. Here I will share some of my content localization experiences.